PRIVACY POLICY
We, AtharVedic or any of its affiliates or subsidiaries are the owners of the website https://
atharvedic.com/ (“Website”) This Website showcases our products, e-commerce shop, services,
our work, our engagement with farmers, offerings, (“Offerings”).
We respect data privacy rights and are committed to protecting the personal information
collected on this Website. This privacy policy (“Privacy Policy”) sets forth how we collect, use
and protect the personal information collected on this Website.
PLEASE READ THIS PRIVACY POLICY CAREFULLY. BY CLICKING “I AGREE” OR BY
CONTINUING TO USE THE WEBSITE, PROVIDING US PERSONAL INFORMATION,
YOU CONSENT TO OUR USE OF YOUR PERSONAL INFORMATION IN ACCORDANCE
WITH THE TERMS OF THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THIS
PRIVACY POLICY, YOU MAY WITHDRAW YOUR CONSENT OR ALTERNATIVELY
CHOOSE NOT TO PROVIDE YOUR PERSONAL INFORMATION ON THE WEBSITE.
SUCH AN INTIMATION TO WITHDRAW YOUR CONSENT CAN BE PROVIDED BY
EMAIL TO COMMUNICATION DETAILS MENTIONED BELOW.
IF YOU ARE ACCESSING THE WEBSITE ON BEHALF OF A THIRD PARTY, YOU
REPRESENT THAT YOU HAVE THE AUTHORITY TO BIND SUCH THIRD-PARTY TO
THE TERMS AND CONDITIONS OF THIS PRIVACY POLICY AND, IN SUCH AN EVENT
YOUR USE OF THE WEBSITE SHALL REFER TO USE BY SUCH THIRD PARTY. IF YOU
DO NOT HAVE SUCH AN AUTHORITY (TO PROVIDE ANY PERSONAL INFORMATION
OF A THIRD PARTY) OR DO NOT AGREE TO THE TERMS OF THIS PRIVACY POLICY,
THEN YOU SHOULD REFRAIN FROM USING THE WEBSITE.
What data do we collect?
You are required to provide us with personal information such as your first name, last name, email
address, phone number, address, location information, company’s name (any other
information as applicable). For the sake of brevity, the aforementioned information shall be
referred to as “Personal Information”.
We collect Personal Information through our ‘Connect with us’, ‘Farm Visits’, ‘Shop Retail/
Franchisee form’ or through other pages when you engage with us.
We also collect personal information to facilitate the sale of products on our e-commerce shop
through our Website.
Payment Information- You may elect to pay through our Website, we may collect certain
information such as name and email address to process your request. You will be required to
provide certain payment information directly to our payment processing partners, including but
not limited to your name, credit/debit card information. We do not access, store or collect your
credit/debit card information.
Website and Social media accounts- We may also collect, store and use your Personal
Information when you (1) access our social networking handles operated by us on Facebook,
Twitter, and/or LinkedIn (2) share our blogs through Facebook, Twitter, and/or Linkedin and (3)
comment/ provide feedback/testimonials on such social networking handles.
Accuracy of information- Please make sure that any Personal Information you share with us is
accurate and up-to-date information. If you are sharing any Personal Information on behalf of a
third person, you should ensure that you are authorized to do so.
1. Cookies and Tracking Technologies
We may also automatically collect certain information through cookies to improve our Website
and Offerings, such as the pattern of your use of the Website, our Offerings, visits, material that
you viewed or searched for; page response times, download errors, length of visits to certain
pages, page interaction information, IP address and date and time when you access or use the
website. Cookies are small, encrypted files, that the Website transfers to the device through
which you access our Website.
We may use tracking technologies, analytical tools and cookies to improve our Website and your
experience.
Google Analytics: The Platform uses Google Analytics, a web analytics service provided by
Google Inc. (“Google”). Google Analytics uses cookies, text files that are stored on your
computer and enable analysis of your use of the Platform. The information generated by the
cookies about your use of this Platform is usually transferred to a server of Google in the US and
stored there. In case of activation of IP anonymization on this Platform your IP address from
Google will be truncated within Member States of the European Union or other parties to the
Agreement on the European Economic Area. Only in exceptional cases is the full IP address is
transmitted to a Google server in the US and shortened there. You can refuse the use of cookies
by selecting the appropriate settings on your browser software. You can also prevent the data
generated by the cookie and related to your use of the Platform to Google and the processing of
these data by Google, by installing the “Google Analytics Opt-out Browser Add-on” browser
extension from the following link (https: // Download tools.google.com/dlpage/gaoptout/)
available browser plug-in and install it.
Cookies: We use cookies and similar tracking technologies to track website traffic patterns and
hold certain registration information. Tracking technologies also used are beacons, tags and
scripts to collect and track information and to improve and analyze our service. If you wish to
not have the information these technologies collect to be used for the purpose of serving you
targeted ads, the Help menu on the menu bar of most browsers will tell you how to prevent your
browser from accepting new cookies, how to disable cookies altogether etc.
Types of Cookies used: We use the following types of Cookies.
▪ Strictly necessary cookies
▪ Analytical/performance cookies.
▪ Targeting cookies.
We use cookies to:
▪ improve the User experience on the Platform
▪ understand the usage based on the geographical area
▪ understand the usage based on the demographics
▪ understand and get usage patterns of the users
The cookies will collect the following information:
▪ Clicks and scroll on the Platform;
▪ Visitor’s operating system, browser information, CPU, GPU; and
▪ Information of service provider.
Will disabling the cookies allow Users to use the Platform?
We will not restrict the usage of the Website if the cookies are disabled.
What do we do with your data?
We use the Personal Information for the following purposes:
1. to inform you about our Offerings and to respond to your requests;
2. To complete the registration formalities and to create an account on the e-commerce
shop;
3. Processing the orders/requests and provision of services, including for delivering orders;
4. Completing transactions with effectively and billing for the products/services provided;
5. to improve the Offerings;
6. to maintain and manage our Website;
7. to manage our relationship with you;
8. Sending promotional e-mails/communications;
9. Dealing with requests, enquiries, complaints or disputes and other customer care related
activities,
10. To use for marketing and decision making
11. for internal record keeping; and to comply with our legal or statutory obligations.
Who do we disclose your data to?
We do not sell, rent, share, distribute, lease or otherwise provide your Personal Information to
third parties, without your prior consent. Keeping this in mind, we may disclose your Personal
Information in the following cases:
1. Affiliates: We may provide your Personal Information to our affiliates to enable them to
improve the Offerings, provide feedback and respond to their queries.
2. Service Providers: We may share your Personal Information with the service providers
who work with us in connection with operating the Website and/ or providing the
Offerings. All such service providers are subject to stringent confidentiality restrictions
consistent with this Privacy Policy.
3. Merger or Acquisition: We may transfer your Personal Information if we are acquired
by another entity, or if we merge with another company or transfer a part of our business,
including the Website, to a third party. Any such third party or resultant entity that
receives your Personal Information shall have the right to continue to use your Personal
Information in line with the purposes set out herein. In the event of such a sale or transfer,
we may notify you.
4. Legal and Regulatory Authorities: We may disclose your Personal Information in order
to comply with our legal obligations/ court orders/ requests by Govt. authorities.
How long we retain your data?
We endeavour to only collect such Personal Information that is necessary for the purposes
indicated here, and to retain such data for no longer than is necessary for such purposes. The
length of time Personal Information is retained, and criteria for determining that time, are
dependent on the nature of the Personal Information and the purpose for which it was provided/
collected.
Subject to this section, we will try to delete your Personal Information upon reasonable written
request for the same. Please note, however, that there might be latency in deleting Personal
Information from our servers and backed-up versions might exist even after deletion. For more
information on where and how long your personal data is stored, and for more information on
your rights of erasure and portability, please contact
Our Security Measures
Your Personal Information is stored on third-party cloud servers. Although we provide
appropriate firewalls and protections, we cannot warrant the security of Personal Information
transmitted as these systems are not hack proof. Data pilferage due to unauthorized hacking,
virus attacks, technical issues is possible, and will take necessary measures to mitigate such
events. You are required to be careful to avoid “phishing” scams, where someone may send you
an e-mail that looks like it is from us asking for your personal information.
Your Rights
You have the right to access your Personal Information in our possession, right to have us rectify
or modify any such Personal Information, right to have us erase/delete your Personal
Information, right to restrict us from processing such Personal Information, right to object to our
use of your Personal Information, withdraw consent at any time where we are relying on consent
to process your Personal Information Depending on the nature of your request, we may ask you
to complete a Personal Information request form or seek certain details to verify the request. In
certain cases, we may charge a fee for this service, but we will inform you at the time. All
requests for Personal Information will be handled within a reasonable period of time. If you
would like to exercise ANY of these rights, please contact [email protected]
Children’s Privacy
We do not knowingly collect Personal Information from children under the age of 16 years
without the prior, verifiable consent of his or her legal representative. If you are a child under the
age of 16 years, please do not provide any Personal Information. If the legal representative of the
child discovers that the child has provided us with Personal Information, we request the legal
representative of the child to contact us [email protected] to have the Personal
Information deleted.
Choice and Opt-Out
We may send you communications including but not limited to (a) notices about your use of our
Website and Offerings, including those concerning violations of use, (b) updates, (c) promotional
information regarding our Offerings, and (d) newsletters. You may opt out of receiving
promotional emails and newsletters from us by following the unsubscribe instructions provided
in those emails. Alternatively, you can opt out, at any time, by
emailing [email protected] with your specific concerns.
Electronic Communication
When you visit [email protected] or voluntarily send e-mails to us, you are
communicating with us electronically. We will keep record of this information so that we can
respond to you periodically. We only collect information from you when you register on our
website or fill out a form. Also, when filling out a form on our website, you may be asked to
enter your: Name, E-mail address or Phone / Mobile Number. You may, however visit our
website anonymously. By communicating with us and submitting your personal information and
contact details, you consent to receive communication from us through Email, SMS, Call,
WhatsApp or any other communication medium, even if your number has DND activated on it.
You agree that all agreements, notices, disclosures, and other communications that we provide to
you electronically satisfy any legal requirement that such communication be in writing.
Links to other Websites
Our Website may contain links to other websites/applications of your interest. Please note that
we do not have any control over such other websites/applications, and you will be accessing
these websites/applications at your own risk. Therefore, we cannot be responsible for the
protection and privacy of any information which you provide whilst visiting such websites/
applications and those are not governed by this Privacy Policy. You should exercise caution and
look at the privacy policy applicable to such websites/applications.
Limitation of Liability
To the extent permissible under the law, we shall not be liable for any direct, indirect, incidental,
special, consequential, or exemplary damages, including but not limited to, damages for loss of
profits, goodwill, data, information, or other intangible losses (even if we have been advised of
the possibility of such damages), arising out of this Privacy Policy.
Governing Laws and Disputes
This Privacy Policy shall be construed and governed by the laws of India. You agree that the
courts in Pune, India shall have exclusive jurisdiction over such disputes.
1. Changes to this Policy
We may update this Privacy Policy from time to time and you are encouraged to check this
Privacy Policy on a regular basis to be aware of the changes made to it.
This Privacy Policy was last modified on 01-07-2024.
Contact Us
If you wish to withdraw your consent or have any questions or concerns or grievances regarding
this Privacy Policy, you can reach out to our appointed grievance redressal officer via email
at [email protected]
